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Product Naming

As a pan-European offering, we needed a name for Vincento's prepaid MasterCard product that could be both easily read and pronounced consistently across a range of European countries - whilst having an available trademark and URL.


We tested a shortlist of brand names with groups of native speakers from France, Spain, Germany, Italy, Poland, Greece and Portugal. In addition to pronunciation, we tested for a direct semantic translation, negative connotations, competitive context and cultural suitability.

The research was invaluable; the results quickly dispelled some of our initial assumptions (as we assumed they would) and directly steered us towards the final name of the product: Kalixa.