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Kalixa Card Design

Competition is fierce in the prepaid industry and we needed Kalixa, Vincento's prepaid MasterCard, to cut through the noise, both in terms of brand values and the physical card design itself.

The first thing we did was rotate the card 90° - including the MasterCard logo and hologram - and design a portrait-formatted object, rather than adhering to the standard landscape layout. This orientation matches the way people now use their cards - inserting them vertically into Chip & PIN readers and cash machines. One of our brand rules is that Kalixa is always depicted in portrait orientation.

Kalixa is the first prepaid card to use this new formatting, which guarantees instant stand-out from the competition, even at a glance.