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Armed Forces & Veterans

A veterans run organisation, Armed Forces & Veterans aim is to help serving & veterans members of the British Armed Forces with finance and housing initiatives.


Fifth Dimension was tasked with bringing their branded prepaid MasterCard to market and ensuring the success of the AF&V Privilege Card - an especially important role as funds from the programme are directed back to other activities such as the Homes for Heroes initiative.
The starting point was to develop a website that effectively communicates the benefits of the AF&V Privilege Card - highlighting the benefits of a prepaid card and the exclusive Cashback available at hundreds of leading retailers such as M&S, Debenhams, Halfords, Argos and many more.

Developed in Umbraco, all elements of the site can easily be managed via the browser based CMS system. We integrate page level control over essential items including: social integration , seo, analytics, tagging.

This allows us to measure and optimise the conversion process for visitors providing the foundation to build and measure new acquisition campaigns.
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