Website Personalisation
Website personalisation significantly increases user-engagement
by delivering targeted and relevant user-specific content designed
to increase your conversion rate, improve your cardholder retention
and maximise transactional volume.
Personalisation works by identifying each visitor to your
website (e.g. first-time visitor vs. returning visitor or search
engine referral vs. affiliate prospect) and delivering
segment-relevant content.
Personalisation is a standard feature of all new sites we build
in the prepaid sector, but we can retro-fit personalisation into
your existing site. We identify your user segments, determine the
relevant metrics and implement the resulting personalisation rules
and content. Each rule will be tracked and evaluated for its
effectiveness to ensure that your website personalisation programme
is actively engaging your target market and consistently increasing
your profit margin.
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