Sponsorship
Sponsorship of a personality or an event is an extremely
effective way of promoting your prepaid card, engaging with both
your cardholders and a wider audience beyond the reach of your
regular marketing channels. Sponsorship creates invaluable PR
opportunities, communicates your brand values and helps to build
positive feelings towards your brand. Sponsorship makes your
audience more receptive to your marketing communications, improving
cardholder retention and increasing your card numbers and
transaction volume.
Finding the right sponsorship deal is crucial; there has to be a
natural fit between your brand and the sponsored personality or
event. No longer is sponsorship simply about being seen as a patron
- it's an exercise in engagement that can be tracked and measured
to demonstrate a clear return on investment. We can help you:
- Choose a suitable personality or event to sponsor
- Arrange contracts and agreements
- Develop targeted and relevant campaigns to leverage your
sponsorship
- Organise targeted events
- Create PR opportunities and write press releases
- Track and measure the "success" of your sponsorship
This website allows you to store, tag and share links both with colleagues and people
with similar interests. If there is a page that you find particularly interesting
and want to save for future reference or share it with other people, simply click
on one of these links to add to your list.
All of these sites are free to use but some may require you to register. Each of these sites works slightly differently, so you may find it helpful to review them first.