Social Media
Social media has changed the rules. Customers no longer want to
be talked at; they want companies to listen. And companies that
don't listen don't survive.
Social media is an essential component of your marketing mix.
Effective use of social media increases brand loyalty and trust,
delivers valuable insight into cardholder behaviour, facilitates
meaningful brand/consumer dialogue and engages your customers. A
body of engaged and loyal customers is the holy grail of any
business, not just one in prepaid.
Social media is about building relationships with your audience
by encouraging two-way conversations, not only between your brand
and your cardholders but between your cardholders and their friends
and contacts. It's a commonly cited statistic that 78% of consumers
trust recommendations from their friends and family but only 14%
trust ads - and it's this word-of-mouth effect that makes social
media so important for your business.
We will:
- Develop relevant, targeted content for each social media
channel (Facebook, Twitter, LinkedIn, Google+, flickr, YouTube,
blogs, etc.)
- Identify and chart online communities
- Plan effective, highly-integrated communication strategies
- Ensure risks and reputation are effectively managed
- Interpret, measure and rationalise results and dialogue
- Build strong and transparent relationships
- Build and implement Facebook Apps
This website allows you to store, tag and share links both with colleagues and people
with similar interests. If there is a page that you find particularly interesting
and want to save for future reference or share it with other people, simply click
on one of these links to add to your list.
All of these sites are free to use but some may require you to register. Each of these sites works slightly differently, so you may find it helpful to review them first.