PR
The prepaid card concept is not yet widely understood by either
the consumer or the media. Effective use of Public Relations can
inform and educate the market and is integral to the success of
your prepaid programme.
Beyond education, PR builds brand awareness, generates
credibility and garners trust; it engages and motivates, and
ultimately sells cards and increases spend. Pound for pound, a
well-constructed, well-executed and well-timed PR campaign can
provide immeasurably greater conversions than any advertising
campaign.
We know how to harness the full potential of PR by developing
newsworthy opportunities and writing compelling stories,
distributing all PR material through the most relevant and
effective channels, including newswires, editors, journalists and
affiliates.
Additionally, PR coverage and article distribution significantly
increases the effectiveness of your website's SEO and has the
benefit of supporting the work of your affiliates, helping them to
help you increase your customer base and your bottom line.
We can help you benefit from PR, press and media coverage in
prepaid by offering the following services:
- PR strategy and campaign planning for prepaid
- Press release writing and distribution to news and media
- Prepaid article writing and distribution to news and media
- Rapid response to breaking issues
- Press and media relations
- Event organisation
- Speaker support
- Press/Media Kits
This website allows you to store, tag and share links both with colleagues and people
with similar interests. If there is a page that you find particularly interesting
and want to save for future reference or share it with other people, simply click
on one of these links to add to your list.
All of these sites are free to use but some may require you to register. Each of these sites works slightly differently, so you may find it helpful to review them first.