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Market Research

Without it, we’re all just guessing.


Market research is essential not only for creating and developing a successful payment product, but for maintaining and improving it with an effective marketing strategy.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David OgilvyAdvertising genius

Market and competitor research, often undertaken alongside client, product and brand audits (to ensure a complete understanding of your business and your goals), provides invaluable data without which targeted, engaging and motivating communication is almost impossible.

We'll use our experience and knowledge of the payments space to interpret the results; we'll then provide recommendations, suggestions and guidance, informing and directing your subsequent marketing activity to increase conversion and/or maximise transaction activity, depending on your marketing plan.

Our market research and analysis services include:
  • Quantitative research
  • Brand, product and company audits
  • Qualitative research
  • Reputation research
  • Focus groups
  • Usability testing
  • Online surveys
  • Metric analysis
  • Competitor analysis