25.10.10
Kalixa is #1 on MoneySupermarket.com
MoneySupermarket.com, one of the UK's most influential
comparison websites, has promoted Kalixa to the top position in its
prepaid card category.
By instigating and maintaining relationships with external
parties - such as affiliates and comparison sites - Fifth Dimension
has been able to highlight the unique features that make Kalixa
stand out as a great value offering in the prepaid market. Hands-on
relationship management and PR have raised Kalixa's profile in the
payments arena, just one of the results of this being the
highly-coveted 'top spot' on MoneySupermarket.com's comparison
table.
For Kalixa, securing the first position is not only likely to
bring a significant increase in click-through rate and acquisition,
but also the longer term benefit of increased brand awareness and
trust, vital for any new product in an emerging market.
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