30.03.11
Kalixa wins Newcomer of the Year award
The Kalixa prepaid MasterCard wins Newcomer of the Year, in the
Prepaid365 Awards, 2011.
Fifth Dimension has been involved from the inception of the Kalixa product,
providing a full range of digital, marketing and management
services to Vincento Payment Solutions Ltd, issuers of Kalixa.
Phil Campbell, Managing Director of Fifth Dimension, says: "We
are very excited to be a part of the Kalixa product, and this award
is great recognition for everyone involved with Kalixa. Working on
this project we have really been able to bring all the facets of
our service together to help drive the product offering forward.
I'm sure this award will be just the beginning for Kalixa."
Suresh Vaghjiani, head of Product Management at Kalixa,
continues: "We are delighted that consumers voted for us as the
'Best Newcomer Prepaid Card' at the Prepaid365 Awards. It means a
lot to us because these awards are about consumer choice. To us
this award highlights the significant market penetration, and
brand recognition that Kalixa has been able to achieve in a short
space of time."
Amit Sharma, founder of Prepaid365, provides some context to the
win: "Consumers voted in their masses for the Kalixa prepaid
MasterCard as the best newcomer in 2010-11 in what was an extremely
competitive category with numerous big brand launches over the last
12 months."
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