To understand both the European payments arena and the target
markets for Vincento's prepaid MasterCard product, we
analysed existing industry data and commissioned our
own qualitative and quantitative research into the
perceptions and usage of credit cards, debit cards, prepaid cards
and e-wallets.
The results pinpointed an 'ownable' position in an
increasingly crowded space, which we distilled into the tagline
Control Your Cash - an emphatic response to our
respondents' concerns that the current economic climate has
severely diminished their financial control.