Kalixa is the prepaid MasterCard® and
e-wallet, issued across the UK, Germany and Italy by
Vincento Payment Solutions Ltd.
Research & Insight
We analysed the market for Vincento's Kalixa Card, and how their
segments behave - and why. We tested the brand, the message, the
content and the product and fed that information back to Vincento.
But we didn't just throw a heap of data at them; we interpreted the
results and offered them the benefit of our insight, guidance and
recommendations.
Strategy & Planning
We helped Vincento set measurable commercial goals and define
the strategy necessary to achieve them. We recommended an optimum
media mix to suit their timescales, budget and objectives and
planned its cohesive deployment.
Implementation
We've been melding the creative with the technical for over
eighteen years now, so we know what works. We can make anything
from an app to a micro-site or a social media campaign to a viral
hit, but everything we've done to promote Kalixa has ultimately
been deployed with the single-minded goal of increasing Vincento's
bottom line.
Relationship Management
We help to manage the relationships with Vincento's customers,
affiliates and stakeholders, ensuring those relationships are not
only maintained, but continually developed and optimised.